SEO Guide to Search Engine Optimization

SEO is the English acronym for Search Engine Optimization and defines all the optimization activities of a website aimed at improving its position in the organic results of search engines such as Google and Bing.

The process of optimizing a website involves 3 activities:

  1. Technical Optimization. This phase allows search engines to access and index correctly the pages of your website. Doing SEO also means adopting innovative solutions such as AMP 1 ]and Schema.org 2 ] to respond to the evolution of user research.
  2. Creation of Contents. The contents of your website will have to respond to different research intentions 3 ] . If they will be appreciated by users, they will also be appreciated by search engines, because they are aware of having provided the best answers to their questions.
  3. Content Promotion. Promoting content designed to be shared is a crucial step in the success of your SEO campaign. Being quoted with a link from authoritative sites is an unequivocal way to tell Google that yours is a quality website.

We can therefore say that SEO is a perfect combination of technical optimization and marketing strategy.

How Google works

Before starting to optimize a website, you need to understand how search engines work:

  1. Scan or Crawling – Google scans the Web for new content with sophisticated programs called crawlers 4 ] . Find new pages, the spiders follow the links found to discover new content in a continuous chain process.
  2. Indexing or Indexing – Google stores a copy of the contents scanned into an index. The index is stored in high-powered servers so that it is available in real time.
  3. Positioning or Ranking – When the user performs a search, the algorithms of search engines, evaluate on the basis of the positioning factors , which content responds better to your information request.